Tuesday, May 22, 2012

From elevator speech to one-sentence pitch

Most of us have heard of elevator speech -- pitch your idea to a VC or angel investor in the time span of an elevator ride.  When I was in Founder's Institute program last year, I first heard of the concept of one-sentence pitch from Adeo Ressi --  distill your startup idea into a single sentence.  It was quite refreshing.  Here's the template:

My company, __(insert name of company)__, 

is developing __(a defined offering)__

to help __(a defined audience)____

(solve a problem)__

with __(secret sauce)__

You may wonder, elevator speech is challenging enough, why make it even shorter and tougher?   I guess people in general have less and less attention span and VCs and angel investors in particular have too many startup ideas to review. :)

Anyway my partner Aseem and I just drafted our first version of one-sentence pitch a couple of days ago:

Our company, Uptown Treehouse,

is developing a social CRM tool on Twitter 

to help businesses build relationship with their audience at scale and improve their ROI on social media.

For sure this will continue to evolve in the coming months. If you're interested to try out our product, you may sign up to our beta notification list at http://product.uptowntreehouse.com.

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